In June 2010 JCPenney invited 10 Style Coalition bloggers to share their favorite moments and the outfits matching them, as part of their “Made For” campaign. The result was 10 short personal videos, featuring Jennifer Davidson & Beth Herbst/ StyleBakery, Carol Calacci/ Second City Style, Dianna Baros/ The Budget Babe, Gala Darling, Jennine Jacob/ The Coveted, Jessica Schroeder/ What I Wore, Jordana Bruner/ Clutch 22, Zephyr Basine/ College Fashion, Kat Griffin/ Corporette and Nichelle Pace/ StyleMom.
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